Our mission

We believe recycling should be accessible, convenient, and rewarding for everyone.

‍We are the first software-focused company in a hardware-based industry, which makes us uniquely positioned to create a better experience for the end user – the person who makes recycling happen.

Our approach is centered around a container deposit system (DRS), a policy implemented in many countries to encourage recycling and reduce litter. Under a DRS, consumers pay an additional deposit when purchasing a beverage in a single-use container, such as a bottle or can. The deposit is refunded when the container is returned to a designated recycling facility.

However, traditional DRS systems can be inconvenient for consumers, who must take the time to return their containers to a recycling facility to receive their deposit. That's where Bottel comes in. Our digital platform makes the recycling experience more convenient and rewarding for consumers. Our software installed directly in the recycling machine allows users to ditch the recycling receipts and instantly convert their deposits into Bottelcoin, our green currency that can be spent on discounted deals in the Bottel Store.

Bottel is also working with leading grocery store chains, both traditional and online, with integrating our solution into their operations. And we're partnering with companies to create green campaigns and offer exclusive, half-price deals to consumers in the Bottel Store. Through our Bottel Portal, companies can quickly launch campaigns in less than 5 minutes and gain access to valuable statistics and generate revenue when users spend their recycled currency on their offers.

Our ultimate goal is to make recycling a seamless part of everyday life, reducing waste and encouraging sustainable habits. We're committed to driving positive social and environmental impact, and we believe that by making recycling more accessible and rewarding, we can create a better future.